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once upon a time…


A dog owner named Stephanie found herself utterly frustrated trying to find the perfect products and services for her fur-kids, TomTom and Max.

I wanted what we all want for our ‘loved ones’, something safe, eco-friendly, wholesome, convenient but at the same time beautiful

Every doggy deserves the best…so Stephanie searched the land, but couldn't find anything that met her doggy standards. So you know what they say, if you want it done right, you've got to do it yourself...


my vision


My hope is to create a place that brings together all the qualities I have long dreamed about in a pet lifestyle brand… 

Inspiring & beautiful designs - Dependable and sustainable products - Extraordinary service
All wrapped up in a passion for social goodness, tied with a bow of honesty and sprinkled with a little bit of cheeky fun. My dream is to re-define what you know of 'dog brands' and create something that's better for all dogs everywhere.

my plans

Create a place that brings happiness to all dogs

Best in class services.
From day-care to grooming, visit us in store to find the perfect service for your dog.
Pet food & products with integrity.
We only carry what we would give to our own dogs – and our standards are very high.


Connecting our community.

Connection is the key to happiness. Learn about ways that your whole family can get involved.




our team