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Bringing happiness to all dogs


Best in class services. Pet food & products with integrity. Connecting our community.


My dream is to re-define what you know of 'dog brands' and

create something that's better for all dogs everywhere.






A dog owner named Stephanie found herself utterly frustrated trying to find the perfect products and services for her fur-kids, TomTom and Max.

I wanted what we all want for our loved ones, something safe, eco-friendly, wholesome, convenient but at the same time beautiful.

Every doggy deserves the best…so Stephanie searched the land, but couldn't find anything that met her doggy standards.


My hope is to create a place that brings together all the qualities I have long dreamed about in a pet lifestyle brand.

  • Inspiring & beautiful designs
  • Dependable and sustainable products
  • Extraordinary service

All wrapped up in a passion for social goodness, tied with a bow of honesty and sprinkled with a little bit of cheeky fun.                                                                                  





Don't try to be original, just try to be good.

- Paul Rand




- Our team -